Work

Brand identity

Metris

A brand identity for a surveying company, built around point-cloud visualisations of terrain and tunnels.

Client
Metris, a surveying company
My role
Logo system, Colour, Typography, Visual style
Point-cloud visualisation of a tunnel, from the Metris brand identity

Metris is a surveying company. I made its brand identity: the logo system, the colours, the type and a visual style for its point-cloud work.

The Metris tunnel visualisation in blue, with the mark over it
The Metris tunnel visualisation in blue, with the mark over it

The logo system

The mark is three slanted blocks. It works on its own, beside the wordmark, in navy, in orange, and as an app icon.

The logo in its variants: the mark alone, with the wordmark, in orange, and as an app icon
The logo in its variants: the mark alone, with the wordmark, in orange, and as an app icon
A construction study for the mark
A construction study for the mark

Type and colour

Two typefaces. Optician Sans is for headings and Jura is for body text. Navy leads and orange is the accent.

The type page of the brand guide: Optician Sans for headings and Jura for body text
The type page of the brand guide: Optician Sans for headings and Jura for body text

A visual style

The visuals are point clouds: terrain and tunnels drawn as wireframe and contour lines, the way survey data looks. They are visualisations made with AI tools, not photographs.

The visualisation style page of the brand guide, with three posters
The visualisation style page of the brand guide, with three posters
A tunnel in orange and white lines
A tunnel in orange and white lines
A tunnel mouth in dark blue lines
A tunnel mouth in dark blue lines
A river of contour lines through terrain
A river of contour lines through terrain
Terrain in white and blue lines on a dark ground
Terrain in white and blue lines on a dark ground
A fold of terrain with an opening
A fold of terrain with an opening
A cave in blue lines
A cave in blue lines
An arc of fine lines
An arc of fine lines
A photograph of a road tunnel
A photograph of a road tunnel